Robert Downey Jr. will attend an event set within Beijing’s Forbidden City complex on April 6 to launch a month-long promotional blitz of Iron Man 3 in China before its release in early May.
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Jiang Yanming, the Beijing-based president of China Lion and one its three principal investors, is tied to a bid to acquire Rhythm & Hues through another company in which he has an interest, Brave Vision.
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After doubling from 2008 to 2012, the combined cinema box office revenue for the BRIC countries of Brazil, India, China and Russia is set to double again by the end of 2017.
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"We have not decided which channel will show the English version in the US, but the collaboration will not be limited to American channels. We want it to be global," Producer Cao Ping says.
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Low-budget comedy Lost In Thailand has become the biggest local film ever in China and the producers, Enlight Pictures, are taking the lessons of its success to heart.
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