China's culture and entertainment industry is predicted to grow at 20 percent, and could be worth 5.5 trillion yuan ($887 billion) within the next seven years, says Deloitte.
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Cimarron is among several entertainment companies and studios in Hollywood that have signed deals in an attempt to capitalize on the rapidly growing theater business in China.
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Talent discovery shows such as "The Voice" and "China's Got Talent," based on successful foreign formats, are hugely popular on prime-time television and more talent "reality" shows are planned.
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CCTV 9 sealed its first ever co-production deals with BBC Worldwide last year. The co-production deal between the two marks the third factual show to be birthed by the two partners.
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Perhaps the only good coming from the show would be its pledge, in co-operation with China Women’s Development Foundation, to solve water pollution problems in western regions of the country.
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A total of 20 billion yuan in revenue is expected for the entire industry by the end of 2013 and Bona Film forecasts that they will achieve a profit of 1.3 billion yuan (about $210 million) for the year.
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