A feature movie which has to be unique, creative and impressive is much highly evaluated as it contends to win the grand golden bear prize of the ongoing 62th Berlin International Film Festival, the Berlinale director said on Friday.

Huayi Brothers International, Edko Films and Hong Kong director Peter Chan's We Pictures are working with Hong Kong-based Now TV to set up a movie channel named Now Popcorn.

"We are a big country with a rich culture, but not yet a strong cultural influence. One important reason for this is the lack of innovation on culture. Therefore, our cultural industry is weak in its radiation power and attraction," said Li Wuwei.

Although capital operation has become a necessary trend of China's film industry, the industry still confronts many difficulties, such as lack of fund, singleness of capital type and insufficiency of derivative development, on its way toward a real capital-centered development.

DreamWorks Animation SKG Inc. is expected to disclose details this week about a planned production studio in Shanghai, a joint venture involving two Chinese government-backed media entities.

The anticipated arrival of a 3-D channel has spurred sales of 3-D-capable TV sets, but China's effort to eliminate 'vulgar' and 'immoral' influences has limited prime-time entertainment content.

Imported TV series will be barred from airing during prime time on the mainland, according to an announcement from the top broadcasting regulator on Monday.These series should run for no longer than 50 episodes, according to SARFT.

Of all the country's animated content, 276 episodes totaling 190,290 minutes of animated programming, or 27 percent of the total amount produced in 2011, were made by national animation bases, according to a circular issued by SARFT.