The Chinese venture will likely pick its first film to be fully produced in Shanghai by early 2013, says Li Ruigang, chairman of venture partner China Media Capital.
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The strong presence at the ongoing Busan International Film Festival (BIFF) belies many of the challenges that lie ahead for independent Chinese cinema and its prospects abroad.
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Amsterdam-based crossmedia company FCCE debuted user-generated movie format with Paul Verhoeven last year to make thriller Tricked. Now it comes to China.
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"We have never received a complaint on copyright infringement related to exhibited animations and online games," said Zhang Tongying, deputy secretary-general of the fair's executive committee.
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