Content about memories in the 1980s or 1990s such as pictures, television dramas, or merely some kind of snack or drink that is no longer in production could easily generate a buzz.
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The company has partnered with Chinese theater chain Zhejiang Xingguang, which plans to expand its theater network from 203 screens to 500 by 2015.
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If China really does accrue $11.9 billion by the end of 2013 then the regional market is looking at a massive 175% surge in revenue over the previous fiscal year.
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"The festival has grown as the reach of Asian cinema has grown," Sabrina Baracetti says. "Through our selections we are giving an international audience a view of what is happening in Asia."
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The website, which also provided some 3,316 music albums and 208 game software packages, registered an accumulative 20 million downloads and attracted tens of thousands of visitors daily.
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"Reality shows are still the big draw," Li said. Involving celebrities in reality shows and star-making grassroots talent competitions help build a station's star support.
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This year Beijing Midi School celebrates its 20th anniversary. With more than 4,000 graduates, the school is considered to be the cradle of China's rock bands and rock musicians.
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Baidu, China’s biggest search engine company, announced on Tuesday that it would pay $370 million for the online video business of PPStream.
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