The organizing committee said that more than 4 million yuan (US$645,000) worth of tickets were sold by late afternoon on the first day - up 20 percent on the same period last year.
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Dalian Wanda Group’s $2.6-billion acquisition of theater operator AMC Entertainment last year may be just the beginning of a new wave of deal making between the U.S. and China.
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Thanks to domestic companies now coming home to cultivate their own rapidly maturing film industry -- meaning Shanghai's significance within the Chinese film industry is not to be underestimated.
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The announcement was made in the 2013 Fortune Global Forum. The goal is to "capitalize on China’s rapidly expanding media sector as digital devices proliferate," the companies say.
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"China has unquestionably become a huge market -- the second largest in the world and in a handful of years, will in fact become the biggest market in the world," says Jeffrey Katzenberg, CEO of Dreamworks Studio.
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Describing the export of Chinese films as "lackluster," Beijing Normal University’s Institute chief Huang Huilin told the Chinese press in a briefing that the trend is “worrying.”
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