British dramas now account for more than 9% of foreign TV discussion across Chinese social media sites, compared to around 28% for Korean soap operas.
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As Chinese and US investors continue to make cross-border deals, transactions in the entertainment, advertising and digital media sectors will see a potential rise in the next 12 months and beyond.
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China’s online video revolution is led in part by the popularity of mobile phones, which are more popular with the nation’s consumers than both TVs and computers.
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That deal with Renren was Viki’s first such agreement with a third party to serve videos on an external site, and saw Renren setting up a dedicated channel called VikiZone on its site.
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China's domestic box office has generated about $1.63 billion year-to-date. It's the first time China's box office take has hit the milestone of 10 billion yuan in the first six months of the year.
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