The company's business head in APAC discusses the company's ambitions for growth in China's less developed provincial cities and why it's moving into ultra-upscale home entertainment.
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The Film Bureau in Beijing looks set to raise the quota of foreign movies allowed into China by 10 movies to 44 films, a sign of growing openness in the world's second-biggest box-office market.
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Among the 10 highest-grossing films during 2013, seven were made domestically and only three came from Hollywood. This is a sharp reversal from 2012 when Hollywood movies captured more than half of all ticket sales.
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