Four medium length movies from BBC Earth are to get non-commercial theatrical release in China. “Tiny Giants,” “Wild Africa,” “Earthflight” and “Incredible Predators” will have distribution on a network of giant screens at science and technology museums from January.
The move follows a deal between BBC Worldwide and Orient International Holding Shanghai Foreign Trade Co. and Wuhan DDMC Culture Co.
Each film is 40 minutes long and will enjoy runs of between six months and a year in mainland Chinese cities including Beijing, Shanghai, Guangzhou, Hangzhou, Shenyang and Hefei, as well as in Hong Kong.
"Visitors to science and technology museums all over China will have access to the four BBC Earth films that will allow viewers to envelop themselves in the larger than life, immersive experience of the 2D Dome and 3D giant screen formats,” said Kelvin Yau, BBC Worldwide’s GM, Greater China.
"Earthflight” shows some of the world’s greatest natural spectacles from a bird’s-eye view. “Wild Africa,” narrated by Helena Bonham Carter, discovers how water shapes all life. "Incredible Predators” delves into the interactions between predators and their prey.