Hollywood Dynasty Media (HDM), a Hollywood-based, multi-platform media company specialising in bilingual entertainment news and events, video production and social media management has officially launched.
The company will be SINA’s exclusive content provider for all entertainment news, feeding up-to-date, edited, translated and subtitled content to the largest Chinese-language web portal in the world. With HDM’s capabilities, SINA will be able to offer its readers bilingual, Hollywood-related news as it happens.
Created to produce western entertainment news for international news outlets, HDM will be providing SINA with Hollywood-related coverage ranging from movie premieres, press junkets and film festivals to set visits, red carpets and award shows, thus enabling China’s most prestigious online portal to offer its users in-depth, high quality US-focused entertainment news.
SINA operates four major media outlets including SINA.com, SINA Weibo, SINA Mobile and SINA.net, with portals in China, Germany, Taiwan, Australia, Japan, Hong Kong, South Korea, Canada and the United States. Additionally, SINA covers top-tier cities where major Hollywood TV and films are distributed including Shanghai, Guangzhou, Beijing, Chengdu, Chongqing, Hong Kong and Taipei.
"Our partnership with SINA represents an exciting start for Hollywood Dynasty Media, enabling us to offer Hollywood an opportunity to reach the biggest entertainment fan base in the world through our entertainment news coverage,” said Jon Melichar SVP, Events & News, Hollywood Dynasty Media. “We also bring China closer to Hollywood via SINA and Weibo.”
Leveraging all of SINA’s platforms, HDM’s content will also be uploaded to SINA Weibo, the largest social network in China, which currently has over 300 million users. Content will also be available (in English) on SINA’s U.S.-based portals including SINA U.S., the largest Chinese media and internet service company in North America. The site currently has over 1.4 million registered users with 2.5 million average daily page views.
"Through our expanded relationship with Hollywood Dynasty Media, we will further establish SINA as the go-to online destination for entertainment content, addressing our global Mandarin-speaking audience’s growing demand for US-related news, “said Han Zhang, Director of SINA Entertainment Channel.
HDM’s recent work for SINA includes coverage of the Rock of Ages premiere, a set-visit to the popular drama television series CSI, interviews with Vampire Diaries’ star Ian Somerhalder and premiere coverage of Dr. Seuss: The Lorax.