For the second straight year, a publicity video for the CCTV Spring Festival Gala has been presented at Times Square in New York City.
The 30-second video, which features a collection of acts including traditional operas, acrobatics, and martial arts, started airing last Friday and will run five times an hour 24/7 until Feb 15.
The video is being played on a 19-meter high, 12-meter wide LCD screen.
Many tourists say they were impressed by the dazzling performances shown in the video.
"What I'm impressed at was that you can have that many people doing movements at the same [time]. That's what the Chinese are known for, doing precision work with a lot of people involved, especially with the Olympics opening, with the drums."
"A lot of colors, a lot of joy, a lot of dance. I really like it. It's beautiful to look at."
"I hope there will be more Chinese elements in other countries so that foreigners can learn about Chinese culture."
The Spring Festival Gala, also known as "Chunwan," is shown on the eve of the Chinese Lunar New Year, an important occasion for family reunions. For more than 30 years, the televised event has become an annual ritual for Chinese families, including overseas Chinese, who will also watch the marathon show.
This year's Spring Festival Gala will be shown starting from 8 pm on Feb 7.