Entgroup, the leading big data analyses platform focuses on China’s entertainment industry,announced strategic partnership with Aliyun, the cloud-computing arm of Alibaba,The bilateral cooperation establishes the connection with TV & Film celebrities and e-commerce data, and signifies the creation of big data analyses for Chinese TV & Film Industry.
Entgroup has profound experience in multiscreen interaction analyses for over 7 years and develops advanced forecasting model. The partnership between Entgroup and Aliyun will expand data that applied to public consumption level, integrating all the e-commerce data of T-mall, Taobao, Taobao Movie, Juhuasuan(聚划算), and Alimama. Through in-depth analysis of celebrity fans bases’ demography, including age, gender, preference and etc., Entgroup provides more detailed and accurate observation inside film investment, marketing and theater operations, and offers more effective decision-making support to intellectual property. Additionally, the cooperation enables to track fans’ consumption behaviors, and better supports the timely analyses of celebrities’ commercial values.
On top of that, Ali e-commerce data will be merged with existing Enbase product portfolios, including EBOT, EFMT and ECCI, thus creating new industrial standard.