The British Academy of Film and Television Arts (BAFTA) has announced that leading China internet television company Youku Tudou, will stream the British Academy Film Awards on Feb 9 (Mon) for the very first time.
It marks part of a new three-year deal with BAFTA.
Alongside the awards, the BAFTA-Youku Tudou package includes streaming of the British Academy Games Awards, the British Academy Television Awards and the long-running series of on-stage interviews, BAFTA A Life in Pictures.
IMG, a global leader in sports, media and fashion, brokered the deal on behalf of BAFTA.
The BAFTAs will take place at London’s Royal Opera House on Feb 8 (Sun).