China's mobile game market is expected to grow an average of 11.8 percent in the next five years if the user base stays stable with a massive shift toward smartphones and tablets, an industry report says on Friday.
Last year, mobile game players accounted for over 50 percent of China's mobile Internet users, PricewaterhouseCoopers said in its Mobile Game Industry Insight 2014.
"The development of mobile devices and network environment provides much faster mobile access and huge potential for the mobile game market," said Vincent Cheuk, PwC China TMT partner.
The number of products and downloads of sports and strategy types of games across China's mobile game platforms is significantly greater than that of martial-arts role playing and social games, the report shows.
Meanwhile, mobile game players' payment habits have changed as domestic game players become more willing to pay for in-game tools or functions and "free game + in-game purchases" model will continue to be the most profitable business model for mobile games in the future.