Han Ye Seul's agency, SB Entertainment, will be working with Zenith Media Contents to bring in more actors and groups to China.
After creating a Chinese branch with ZELIX Company, they will begin making alliances with other Chinese entertainment groups to officially begin promoting in the Chinese market.
"We will team up with Chinese entertainment investment firm Zelix Company, and after establishing a Chinese branch, we will establish a strategic alliance with Chinese entertainment power group DMG Entertainment and Pegasus Entertainment Holdings Limited," stated Zenith Media Contents CEO Mr. Kang.
He continued, "We will then acquire a 30 billion KRW investment and officially enter the Chinese market, which has a population of 1.3 billion."
According to Allkpop, the CEO detailed their upcoming plans as well, stating, "Zenith Media Contents will collaborate with the production company behind the drama 'Yawang,' Verdi Media, in Korea, China, and Japan, and are working on various dramas and films."
Kang continued, "We teamed up with Han Ye Seul's agency and are preparing the label's actors for a Chinese debut. We also plan to debut a 7-member male and female K-POP idol group in China within this year."
They also revealed that they will be releasing both a female and male K-pop idol group in China this year as well as debut actors.
With this collaboration, K-pop and K-entertainment will be able to get even more exposure in other parts of Asia and continue to spread the Hallyu culture.
Hallyu has been spreading rapidly in China, as seen from the popularity of "You Who Came From the Stars" and the fame that followed the stars of the show.
Kim Soo Hyun and Korean actor Lee Min Ho from "City Hunter" are reportedly at the top of the Hallyu list.
Lee Min Ho has been taking over the Hallyu market in Korea with over 21,000,000 Weibo fans, according to Chinatopix.