On February 17th, 2014, FansTang, a Hollywood-based cross-platform media and entertainment company, will launch its new China-focused daily online show “Hollywood at Your Doorstep” on Tencent, China’s largest and most used Internet service portal.
Designed specifically with the Chinese market in mind, the show airs seven days a week, featuring strategically selected, China-relevant content produced directly from Fanstang’s studio in Hollywood. The show is integrated into Fanstang’s social media content platform, which is the largest reaching online Hollywood social media content platform in China.
Aimed to serve as China’s source for breaking Hollywood news, in addition to daily entertainment news, the show also includes interview segments featuring U.S. celebrities with high popularity in China. Additional content will also include coverage of red carpet events, award shows, movie premieres, press junkets, visits to TV and movie sets, and special events.
As China’s economy continues to grow rapidly, the Chinese market will become the predominant growth engine in the entertainment industry. Traditional TV, radio and print media is not a primary source of entertainment for Chinese under-35, due to the lack of available content that appeals to this demographic. Instead, social media has gained tremendous momentum over the past few years to become the best way to reach coveted demographics.
In December, 2013, prior to launching “Hollywood at Your Doorstep,” FansTang partnered with Dragon TV, a subsidiary of Shanghai Media Group (SMG), to launch the first-ever Hollywood news segment to be broadcast on a major nationwide Chinese network in prime-time.