The 4th Edition of China Connect -“Embracing the Chinese Thrill for Shopping” was held in Paris, France on March 6, 2014. EntGroup Consulting’s senior vice president, Amy Liu, was invited to give a speech on the trends of Chinese entertainment market, especially where Chinese talent meets global brand.
During her presentation on “China Celebrity Index: Evaluating Celebrity Commercial Value and Choosing Your Best Spokesperson”, Amy Liu focuses on the current situation of the Chinese talent market, introduced the CCI, China Celebrity Index which EntGroup has developed, and how it works to help brands choose the right spokesperson for the Asian market.
About China Connect
China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe. This unique event is reaching out to an audience of top-level European marketing & digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.
About CCI
CCI, China Celebrity Index, is part of entEMbase, EntGroup’s entertainment marketing database. EntGroup partners with FUSE to introduce CCI, which combines celebrity insight and analysis methods with the reality of Chinese local market. It is an online database system that includes functions such as matching degree, talent asset ranking, talent commercial value and so on. EntGroup launches a survey twice a year in Mainland China with more than 16,000 consumer samples. Data on 700 celebrities are collected.
About EntGroup
EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
EntGroup also operates an online portal for the entertainment industry— http://www.entgroup.cn