The selection process for the 3rd China International (Kingbonn) New Media Shorts Award finally began on January 17, 2012, Mtime.com reports.
The organizing committee announced that actress and director Xu Jinglei, along with directors John Woo and Zhang Yimou have been short listed as candidates for the position of chairman of the jury.
The Kingbonn Award has currently entered its solicitation stage. The overall winner will take home 300,000 yuan.
With the theme of "New Media, New Life and New Future", the China International (Kingbonn) New Media Shorts Award is the only international new media shorts award in China. This event is held annually and aims to encourage the creation of quality short films both at home and abroad.