More original and domestically produced entertainment programs will be launched next year to suit all tastes, as a response to new regulations from the State Administration of Radio, Film and Television.
In October SARFT announced that each satellite TV station is allowed to buy the copyrights of just one overseas program starting next year.
Television insiders said that more than 30 foreign format-based entertainment programs have been presented on China's satellite TV channels in recent two years. The new regulation from SARFT calls for originality and diversity of China's entertainment TV.
The new original entertainment programs include "Sing My Song," China's first homegrown music commentary program, "Amazing Chinese" - an inspiring talent show about the Chinese dream of ordinary people, and hilarious competition series to select the nation's kung fu talents and comedy stars. Most of the shows will be aired early next year.
One of the most eye-catching productions is "Sing My Song," which explores original Chinese pop songs and introduce singers and composers who have strong market potential.
According to Jin Lei, producer of "Sing My Song" from Canxing Productions, the show's format is totally created by his team as a move to revive domestic pop music. The format has also got much attention from overseas buyers when it was promoted at the Asia Television Forum.
"The show is tailor made for Chinese audiences," Jin said.
"Distinctive Chinese emotions and melodies will be featured and interpreted."