Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) and Sohu Video, a division of Sohu.com Inc. (NASDAQ:SOHU), announced today a strategic collaboration for online video-on-demand and video syndication in China that will enable over 389 million Chinese online video users* to access free streaming of Mandarin-dubbed and subtitled Nickelodeon programming on tv.sohu.com over the next twelve months.
Sohu Video will start to offer over 200 hours of Nickelodeon programming on December 15th 2013, including iconic and beloved characters such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Avatar.
"Today's announcement reinforces and strengthens us as a media content provider in the fast-growing new media and mobile internet industry in China. We have been focused on developing our brands' presence in China, and expanding business relationships with partners that allow consumers to access VIMN's entertainment content across a multi-platform environment," said VIMN Asia's executive vice president and managing director, Indra Suharjono. "Coupled with the fact that Teenage Mutant Ninja Turtles recently premiered on CCTV Kids in October, today's announcement with Sohu Video is the clearest testament to Viacom's success in bringing great entertainment content to China too. We hope to continue to expand our entertainment content access to Sohu.com online video users."
We are excited to collaborate with VIMN and welcome their well-established content on our platform," said Dr. Charles Zhang, Chairman and CEO of Sohu.com Inc. "Nickelodeon's content has strong appeal and relevance with the Chinese audience. I hope that our collaboration will allow us to bring more exciting international children's programming to our online users."