YOU On Demand Holdings, Inc., China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, and Hua Cheng Film and Television Digital Program Co. Ltd's China Home Cinema (CHC) have entered into an exclusive deal that will have YOU On Demand oversee all Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) services. CHC is the largest premium movie channel, currently covering over 50 million cable homes.
The deal gives YOU On Demand access to over 100 award-winning domestic movies each month such as "Beginning of the Great Revival," "Let The Bullets Fly," "Forever Enthralled," "14 Blades" and others from the extensive CHC movie library for its VOD services. The titles available on TVOD will be located within the YOU On Demand platform. The SVOD service will be called "CHC Cinema On Demand." YOU On Demand will also manage all the Value-Added-Services for CHC. This includes distribution, marketing services, digital strategy, research, reporting, encoding, transcoding and metadata management.
"We are honored to be in this historic partnership with CHC," said Shane McMahon, Chairman and CEO of YOU On Demand. "For the first time, consumers will be able to enjoy CHC's premium content on a TVOD and SVOD basis and YOU On Demand is proud to be delivering it to them."
"The partnership with YOU On Demand will expand CHC's offering to include Video On Demand," said an executive from CHC. "In addition to the top level entertainment for our customers, we look forward to working with them in areas such as marketing, film data management, sales research and other Value-Added-Services, to build a premium movie entertainment platform."