The Venetian Macao-Resort-Hotel announced on yesterday during the Star TV 17th China Music Awards press conference that it will collaborate with Star Group Ltd. China for a second year, bringing the awards show back to the CotaiArena stage on April 18.
Celebrities will attend, namely Charlene Choi, Rainie Yang, Huang Zheng and Shui Mu Nian Hua, along with contestants from “The Voice of China”. Details, as well as the list of nominees, were announced at the conference.
The Star TV 17th CMA is organized by CCTV, Shandong television, Star China Media Ltd. and co-organized by Channel [V] and the Venetian Macau.
“It is an international award. When we organized the event in the mainland, it did not have that much influence. Now we are moving to Macau, an international city, it works as a window for the mainland, Hong Kong and overseas regions. We would like to host CMA continuously in Macau in the future,” said Zhang Hong Quan, Vice President of Star China Ltd.
The biggest difference for this edition of CMA, as stated by Mr. Zhang, “Lies in that the event is designed with crossover ingredients, Chinese culture is combined with western culture. We have invited brands from the United States and at the same time, we have Chinese opera.”
Zhang believes the music industry in the mainland is changing. “The voice of China is the best show so far in the mainland. A good voice became an important topic.” He agreed that talent shows are a leading trend in the industry; grassroots singers can become super stars by standing out in the show.
Furthermore, the Vice President Zhang revealed interest in having the show return to Macau soon: “It’s an international award and Macau is an international city; we can have cooperation.”
Sands China Ltd. President and CEO Edward Tracy said: “We started work with Star TV a year and a half ago. We think we bring a lot of fun and excitement to Macau; it is a big part of our entertainment strategy. This is also our fourth time working with ‘Voice Of China’, which is the most popular show in China today.”
Separately, another musical event was held yesterday at the Venetian. The hit reality TV talent show “The Voice of China” returned to the city, following last year’s performances, with a one-night-only concert performance at CotaiArena.
“The Voice of China” made the final stop on its nationwide tour, bringing 20 contestants to battle each other once more, on five-member teams each led by a team leader.
This was also the last concert performance of the first season of “The Voice of China”. Each singers went all out to represent themselves, their teammates and their mentors, for bragging rights as “the best of the best.” Team scores have been accumulating throughout the 12-city tour, and the final performance in Macau will determine who will be crowned with the Best Voice.