It was reported that Seven Stars Entertainment, Chinese entrepreneur Wu Zheng's film company, is launching a joint venture with US Arad Productions. Seven Stars is seeking to build a "Chinawood", while Arad Productions is headed by Avi Arad, widely known as the man behind Marvel Films, which has produced Hollywood superhero franchises such as Spider-Man and X-Men.
The joint venture is planning to produce its first movie, Rise of the Terracotta, which aims at depicting heroes based on Chinese culture and tells the story of four terracotta soldiers, named Wind, Fire, Thunder and Flash, becoming defenders of justice.
Do we need heroes to vitalize the Chinese movie industry? Will their efforts be successful?