Avenue of Stars [Photo: Morning Whistle]
CCTV’s prime-time advertising auction was held on Nov. 18, almost all the advertising investment and promotional work for 2013 held by central and local TV stations has been finished.
Here are the most profitable TV variety shows in 2013:
CCTV, the state owned news broadcaster is undoubtedly the most influential TV station, four shows broadcast on the station are ranked on the Top 10 list.
For local satellite TV stations, Zhejiang and Hunan tied for second with two programs on the list. While Jiangsu Satellite TV and Dragon TV, based in Shanghai, take another two places.
The Voice of China, one of the hottest music talent shows on TV this summer broadcast on Zhejiang Satellite TV, obtained 200 million yuan from sponsors. As a new program, its performance has been outstanding.
However, compared with another similar music talent show-- CCTV’s Avenue of Stars with an 8-year history, that has just attracted 339 million yuan from Huiyuan (01886.HK)-- 200 million yuan does not seem like that much.
In fact, The Voice of China only ranks at No.3 on this list. The dating show If You are the One (Fei Cheng Wu Rao) takes the second place with the advertisements valued at 300 million yuan.