The sudden success of drive-ins is being helped along by their novelty factor, government support for cultural industries, China's growing movie industry and a developing car culture.
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Hollywood films have for years been doing strong business in China. But rarely does an American film perform better in China that it does stateside. That's been the case for "Life of Pi".
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Chinese Web users are so used to free content that they are unwilling to pay to watch movies online. However, Internet providers are changing their business models to increase profits.
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