BEIJING & LOS ANGELES, May 31, 2012 (BUSINESS WIRE) -- RealD Inc. a leading global licensor of 3D technologies, and leading diversified services and integrated operations company, HNA Group, announced today an agreement to install RealD 3D technology on up to 500 cinema screens across HNA's newly formed cinema circuit, HNA Vigor Film Investment. Installations of RealD 3D technology have already begun.
"Going to a 3D movie has become a very popular form of entertainment in China. To cope with the increasing demand, Vigor plans to install RealD 3D on 500 screens in the next five years," said Guo Wei Chen, General Manager of HNA Group. "Brightness is an important factor in ensuring a good cinema viewing experience and RealD delivers crisp, life-like 3D images with its cutting edge technology."
"HNA's entry into the cinema market is an exciting development for China and one RealD is honored to be a part of," said Edman Chan, RealD's General Manager of Greater China, Southeast Asia and Korea for Cinema. "Together, we will create the lifelike and immersive visual experience for the viewing audience that has become synonymous with RealD 3D."
RealD 3D is currently available on approximately 650 cinema screens in China with future commitments for approximately 1,250 additional installations for a total of approximately 1,900 screens in the territory.
Globally, RealD is the world's most widely used 3D cinema technology with approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by approximately 900 exhibitors in 68 countries around the world.